You're not an off-the-shelf company.
Stop using off-the-shelf measurement.

Your company was custom-built for a specific market with a specific need. Your approach to measurement should be reflective of that, and every element of your analytics capability should be painting a picture for you and for your investors.

I've built a career around the belief that data should be accessible, because power comes from knowing how to move. Helping you find that power is my mission and my business today.

We help you move decisively and impactfully. We’re 2T17: Integrity in Measurement.

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Years of Experience

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Game Changing Services

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Maturity Assessments

Curiosity & Attention to Detail

-- Andrew Ghosh, Director, Data & Insights @ Realogy

"Allegra brings an all-too-uncommon curiosity and attention to detail to the work she executes: analyses and studies that delve deeply into the key questions that drive her clients' business forward. It's in Allegra's DNA to unlock as much value out of data as possible, and to go the extra mile in service of her clients and their customers - qualities that make her a truly invaluable partner. "

A Secret Weapon

--Ned Russell, Managing Partner at MDC Partners

"Allegra Mira is a secret weapon. What I mean is, we need analytics professionals who can do two simple things: ‘narrate the numbers’, interpret the data and project where things may go; and then they need to be laser-focused on how their interpretation ties to real business action, to concrete steps. Allegra has the respect of her colleagues and clients because she delivers on both – and also because we all like working with her!"

Leadership, Collaboration, and Problem Solving

--Barbara Rhodes, Senior Manager, Digital Marketing at BD

"Allegra is an incredible leader, collaborator and problem solver. She has a wonderful, seemingly effortless way of digging into the details of the data and then interpreting and communicating it in a manner team members to senior leadership can appreciate and support. I will work with her any opportunity I have."

Detail Oriented & Inventive

--Javid Arain, VP Analytics & Strategy, Targetbase

"Allegra is a truly detail oriented consultant and always inventive in her thought process – which is why she has been so effective. if you have the chance to work with or recruit her, do not hesitate. (Her work ethic & attitude will not disappoint)."

Among the Best in Analytics

-- Solomon Ganz, Real Estate Agent & Fortune 500 Marketer

"Allegra is up there with some of the best in Analytics I’ve worked with. She digs deep — evaluating campaign performance and continually refining and optimizing — but never loses sight of the big-picture strategy and business outcomes. She approaches business issues with a sense of calm and ease and wisdom, just as she does presenting to clients or broader agency teams. Allegra is a great collaborator, team builder and leader — which comes from her heightened levels of awareness and empathy. An absolute joy to work with and I’d be lucky to have her on my team again."

Offerings and Services

2T17 offers services on an a-la-carte basis, crafting a customized measurement solution set to help you grow your business, maximize marketing effectiveness, or increase profit margins. Click below to learn more about how 2T17 can elevate your data and analytics capabilities.

Solid companies are built on solid intelligence. Analytics Maturity is a reality when all systems are running well—data as an input for customer experience, data as an intelligence mechanism, data as a performance indicator. Our scoring approach combines stakeholder interviews, data quality evaluation, and BI evaluation to identify weak spots and strengthen and amplify what works. If you’re curious to see what it’s all about, Analytics Maturity quiz and see your score!

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You're not an off-the-shelf company.Stop using off-the-shelf measurement.

Offerings and Services

Are problems with data getting in the way of good business?

You're not an off-the-shelf company.
Stop using off-the-shelf measurement.