Services and Offerings

2T17 offers services on an a-la-carte basis, crafting a customized measurement solution set to help you grow your business, maximize marketing effectiveness, or increase profits.

Analytics Maturity Scoring and Evaluation

Analytics Maturity is a reality when all systems are running well—data as an input for customer experience, data as an intelligence mechanism, data as a performance indicator. Our scoring approach combines stakeholder interviews, data quality evaluation, and BI evaluation to identify weak spots and strengthen and amplify what works.

Transformation Roadmapping & Project Prioritization

Our roadmapping and execution approach drives lasting change where it matters. We’ve seen our approach help Fortune 500 companies and win awards and industry recognition—let us bring it to you.

KPI Selection & Measurement Planning

Each dataset has dozens—even hundreds—of individual metrics to measure activity. Lean outside of the traditional company metrics and get a better picture.

Data Readiness Assessment

We’re in the Personalization age. Making the best use of your 1st party data is critical. Our data health check considers analytics implementation from an Audiences, UX and data-capture standpoint.

Data Storytelling

Data results can become the truthful building blocks that can move your bottom line. To do it well, you need a partner willing to learn your business inside and out before they look at the data.

Presentation Support

We’re experts at crafting presentations around data and helping tie language with data visualizations. Need a smart person to roll up their sleeves and help? That’s literally our favorite thing to do. Send it over!

Data Literacy Education & Training

What does the word “data” mean, anyway, and why all the buzz? Which trends matter—which should you apply? We can help answer that in a vibrant, interactive hour spent with your team. Available as a Lunch and Learn or a series.

Dashboards & Data Vizualization

Ever had a chance to view all of your data in one place, telling a single story of performance and learnings? We're guessing not—let us show you what excellent data viz can do for you.

Study Design

Survey Design, Text Analysis, and other measurement solutions crafted to your company--we're about questions in search of the right technique, not selling a technique in search of questions.

Test-And-Learn

Rapid test-and-learns demonstrate the effectiveness of marketing experiments, driving fast learnings. We not only craft them, we publish the learnings and we make sure they don’t gather dust in a corner.

Still Unsure?

Here's just a little bit of what people are saying about 2T17.

Curiosity & Attention to Detail

-- Andrew Ghosh, Director, Data & Insights @ Realogy

"Allegra brings an all-too-uncommon curiosity and attention to detail to the work she executes: analyses and studies that delve deeply into the key questions that drive her clients' business forward. It's in Allegra's DNA to unlock as much value out of data as possible, and to go the extra mile in service of her clients and their customers - qualities that make her a truly invaluable partner. "

A Secret Weapon

--Ned Russell, Managing Partner at MDC Partners

"Allegra Mira is a secret weapon. What I mean is, we need analytics professionals who can do two simple things: ‘narrate the numbers’, interpret the data and project where things may go; and then they need to be laser-focused on how their interpretation ties to real business action, to concrete steps. Allegra has the respect of her colleagues and clients because she delivers on both – and also because we all like working with her!"

Leadership, Collaboration, and Problem Solving

--Barbara Rhodes, Senior Manager, Digital Marketing at BD

"Allegra is an incredible leader, collaborator and problem solver. She has a wonderful, seemingly effortless way of digging into the details of the data and then interpreting and communicating it in a manner team members to senior leadership can appreciate and support. I will work with her any opportunity I have."

Detail Oriented & Inventive

--Javid Arain, VP Analytics & Strategy, Targetbase

"Allegra is a truly detail oriented consultant and always inventive in her thought process – which is why she has been so effective. if you have the chance to work with or recruit her, do not hesitate. (Her work ethic & attitude will not disappoint)."

Among the Best in Analytics

-- Solomon Ganz, Real Estate Agent & Fortune 500 Marketer

"Allegra is up there with some of the best in Analytics I’ve worked with. She digs deep — evaluating campaign performance and continually refining and optimizing — but never loses sight of the big-picture strategy and business outcomes. She approaches business issues with a sense of calm and ease and wisdom, just as she does presenting to clients or broader agency teams. Allegra is a great collaborator, team builder and leader — which comes from her heightened levels of awareness and empathy. An absolute joy to work with and I’d be lucky to have her on my team again."

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